MOL administers a questionnaire that broadly solicits feedback from people outside the company in order to help improve CSR activities and future Environmental and Social Reports. We received 532 responses (514 valid responses) to the questionnaire we conducted on Environmental and Social Report 2010 issued last year. Here we introduce several typical questions and our responses.
Ships are able to transport a lot of cargo at once, so I think they will be an important mode of transport in the future as well. I think that ships will be an important key for both China, which is experiencing rapid economic growth, and Japan, which is connected to China by the ocean. However, to be honest, people are not very familiar with shipping, and I think it is fair to say people have very little knowledge of the actual situation. I learned a lot about your activities through this questionnaire, but even though you are doing wonderful things, I still think they are not very well known. (Female / teenage / student)
Thank you for your comments. I think you are exactly right in saying ships will be an important key. China and other developing countries are achieving rapid growth by importing large amounts of raw materials and energy sources like crude oil and iron ore and exporting products made in their own countries, and almost all of these goods are transported by ship. Ships that can transport large quantities are also an efficient, environmentally-friendly mode of transport. Marine shipping supports global growth while maintaining safe operation and helping protect the environment, so in order to make it better understood by everyone, we plan to further enhance our website and public relations activities as well as publishing the Environmental and Social Report.
I had no knowledge of the MOL Group until now, so reading the report was extremely interesting. I got a sense for the importance of initiatives to ensure safety and address environmental issues. I also thought that hearing more from employees working in various places would deepen understanding of the MOL Group from a human interest standpoint. (Female / 20s / other)
Thank you for your helpful comments. Just as you point out, we think it is very important to hear from frontline employees in order to increase people's familiarity with our initiatives. In this year's report, we tried to provide more information on the daily lives of seafarers and include more accounts from employees in the field. The "Voices from the Forefront" section of our CSR/Environment site, which was overhauled in February 2011, contains a wealth of commentary from engineers, sales reps, foreign seafarers and other company members. We encourage you to take a look.
Please provide more specific information in the "Ensuring Safe Operation" section. I want to see a list of the kind of accidents that are anticipated and how they are addressed. (Male / 50s / customer)
Thank you for your suggestions. Ensuring safe operation is an absolute imperative, and this year's report includes a two-page section that will be a permanent addition and another new page in the "Caring for Seafarers" section, in addition to the special report section, which has been a regular feature. We have worked to provide more specific information on our initiatives and the daily lives of seafarers while including illustrations and other data. We intend to continue trying various methods for successfully conveying our initiatives to people outside the company.




