MOL President Muto's 2014 New Year Message
January 06, 2014
From "RISE" to "Soar"
-All Hands on Deck to Create the Company's Future-
I would like to take this opportunity to wish all MOL Group members a Happy New Year.
2014 is the Year of the Horse in the Japanese zodiac. Just as Pegasus soars into the sky, I want to make 2014 a year in which the MOL Group sails across the rough waters of the seven seas to attain new growth.
In April 2014, MOL will celebrate its 130th founding anniversary. This occasion will also mark 50 years since the merger of the Company's predecessors, Osaka Shosen Kaisha (OSK Lines) and Mitsui Steamship, and 15 years since the formation of the new MOL through a merger of Mitsui O.S.K. Lines and Navix Line. At the start of this momentous year, while carrying on MOL's history and traditions, I would like to tackle the challenges of the new year with a fresh mindset in an effort to continue evolving as the MOL Group in the new age.
Looking back at 2013, Japan's economy finally started to offer a glimpse of hope for pulling out of the deflation from which it has suffered for many years. This can be attributed to the economic policies of Prime Minister Abe's government, or the so-called the "three arrows" of Abenomics. Last year, MOL put itself back on track to restore profitability by releasing two arrows of its own: Business Structure Reforms (BSR) and cost reductions at an entirely different stage than before. This year, MOL's growth strategy-the third arrow, so to speak-will be put to the test. Today I will talk mainly about MOL's business environment and key points to keep in mind as we strive to put MOL on a new growth trajectory.
In 2013, while some emerging economies showed signs of a slower pace of growth, the global economy recovered on the whole, centered on developed countries, and we saw steady growth in seaborne trade volume. As the supply of new vessels declined, the supply-demand gap for vessels gradually started to improve. However, given that excess shipbuilding capacity remains, even if freight rates rise in the next few years, the increase could be subdued. Moreover, last year large numbers of vessels were again ordered by speculative investors. Furthermore, we will need to keep a close eye on risk factors. Possible examples include seaborne trade volume to China peaking out in the future, and a reduction in ton-miles driven by the shift to local production, local consumption, as exemplified by completed vehicles.
Furthermore, MOL is facing major upheaval in the business environment, including shorter contract periods, the shift of customers to Asia, and the entry of new players. Other developments include burgeoning growth in market-linked contracts and changing trade patterns. One of the MOL Group Corporate Principles is as follows: "As a multi-modal transport group, we will actively seize opportunities that contribute to global economic growth and development by meeting and responding to our customers' needs and to this new era." In response to changes in customer needs, we are required to drive the MOL Group's sustained growth by steadily addressing demand for marine transport while pooling the Group's wisdom and taking creative initiatives. I want you to take on new challenges positively by seeing the changes in the business environment as opportunities.
In September 2012, the Japan Fair Trade Commission conducted an on-site inspection of MOL based on cartel-related allegations in connection with car carriers. MOL has fully cooperated with the authorities' investigation. We are conducting a full follow-up investigation of our business conduct with the aim of ensuring even more transparent management and business operations. Legal compliance is an absolute precondition for corporate business activities. Therefore, we will continue to bolster global compliance going forward. Furthermore, in June 2013, an MOL-operated containership suffered a major marine accident, which has greatly inconvenienced many of our customers. An MOL-operated LNG carrier and a dry bulker were also involved in marine accidents. Sweeping safe-operation initiatives to eradicate such major marine accidents are an urgent priority. Meanwhile, MOL's financial position deteriorated unavoidably in the course of executing BSR from January to March last year. Strengthening our financial trustworthiness to enable investment in growth fields is essential for drawing up a growth strategy.
The management of the MOL Group's business operations is premised significantly on the trust of stakeholders. To restore this trust, MOL will make a Company-wide effort to address the aforementioned priorities.
Looking to the Future
The key priority for MOL in 2014 will be to define the key points of its growth strategy-the third arrow-and to execute it. With no immediate prospects for any appreciable increase in market prices in the marine transport industry, MOL must be mindful of the added value it can generate and the services it can sell. We must focus on sharpening our skills in those areas. In the LNG carrier and offshore businesses, -growing fields that are expected to generate stable profits over the long term-we will invest management resources to expand these businesses. In response to diversifying needs for marine transport and transport coordination, MOL needs to further refine the maritime technical know-how and ship operation techniques it has amassed to date. MOL must become the customer's preferred shipping company by virtue of its technical capabilities. In other divisions, MOL must graduate from reliance on market conditions, and set itself apart from other companies by providing customers with more sophisticated added value. In doing so, we should build up stable profits by concluding long-term contracts with customers. It is also essential to identify business opportunities in new fields. We should pursue new business opportunities based on a proper understanding of new trends and market needs. Examples include the emergence of a host of new transport opportunities following the Shale Revolution and developments surrounding environmental regulations related to ships, not to mention operations peripheral to marine transport, such as terminal operations. I encourage you to break free of past approaches and be determined to open a new chapter in the Company's history through your own efforts. You must be highly attuned to the latest developments. Carry out your daily duties with sharp powers of insight, calm judgment, and a bold entrepreneurial spirit. Let us be certain to shoot the third arrow and hit the mark.
All Hands on Deck
The future of MOL must be created, not predicted. We must assess every aspect of the business environment, draw up an original business plan, transform ourselves, and bring all hands on deck to create the MOL Group's future. To this end, I want young employees to openly discuss issues in full without holding back. I want you to draw up the next medium-term management plan by pooling everyone's knowledge together and striving to think flexibly. Your ideas will be enriched by thinking expansively and deeply, and enjoying yourself in the process. For young people in particular, this will be a precious experience that will contribute to your future. Of course, I will strive to work even harder than everyone else on this task.
In closing, I would like to pledge my commitment to safe operation across the entire MOL Group in 2014, as I wish the very best of health and happiness for all members of the MOL Group and your families around the world. Happy New Year!